Maison Sport Goes for Growth


The independent ski and snowboard instructor provider is partnering with a number of providers in the UK and across the world. It says this will enhance the booking experience and drive growth. NEW

The new partnerships will allow tour operators and chalet companies to offer their customers Maison Sport’s product and give their booking agents a one-stop-shop for booking lessons in all resorts across Europe.

“We’re focused on expanding our services and reach, right across the globe, to enhance our customer journey and deliver growth,” said the CEO of Maison Sport, Nick Robinson.

“We know that building strong alliances brings significant opportunity for our brand and most importantly, our customers.

“That’s why we’ve been building connections and working hard to partner with key accommodation providers over the past few months.

“We’re excited about this next step, which is all about enabling more customers to access our products and see the benefits of using our leading service for booking their lessons.”

The confirmed partners that Maison Sport is collaborating with includes:

  • Global Ski & Adventure Specialist – Alpine Adventures
  • Luxury tour operator – Scott Dunn
  • Tailor made holiday provider – Ski Solutions
  • Group ski provider – Ski Sync
  • Ski travel experts – Scout Ski
  • Ski sports community – Ski Club of Great Britain
  • Independent ski holiday provider –  Skiline
  • Canadian and US ski holiday provider – Skican

“Our customers are always looking for flexibility and an easy booking process to make their lives easier,” said the Managing Director of Ski Line, Angus Kinloch.

“It’s therefore great to be partnering with Maison Sport, enabling us to improve our customer experience and we’re looking forward to working with them this winter season and beyond.”

Image © Maison Sport.

Bookings for Maison Sport are currently 200% up on last season.

This winter its target is 300% growth.

Maison Sport is continuing to seek new partners with more to come in the months ahead.

It is also enhancing its digital capabilities and is in the process of building an API, a sophisticated tech function, which will mean users can add Maison Sport ski lessons to their basket when booking accommodation.

To find out more or to book your ski or snowboard instructor visit

Maison Sport

Maison Sport. Image c/o Maison Sport.

About Maison Sport

Maison Sport was created by a team of industry professionals with over 25 years of ski teaching experience.

All ex-British ski team members & fully qualified ski instructors, the founding team at Maison Sport have successfully worked together over the past 6 years. 

The vision for Maison Sport was conceived after the trio acquired a traditional ski school in France, and the company has grown from having a presence in one resort to 13.

Witnessing an antiquated way of booking lessons, they spotted an opportunity to solve a problem for customers and ski instructors, by using a technology platform to connect the two parties together directly. 

Maison Sport offers reduced costs to the customer of as much as 50% and provides a more ethical and profitable practice for the instructors, who keep up 93% of the cost of the lessons.

Much like many successful marketplaces, one of Maison Sport’s key selling points is its unique instructor reviews, only left by past customers, which enable new customers to make informed decisions about their ski or snowboard lessons. 

Currently, the Maison Sport marketplace includes more than 364 resorts and over 1,300 trusted, qualified instructors across France, Switzerland, Italy and Austria. 

In France, Maison Sport’s instructor pool is second only to the Ecole de Ski Francais, a company that was founded in 1945.

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