“Our B Corp ethos requires us to take care of our staff and pay a living wage, but this is not something we’ve just done in light of inflation — it’s been an ongoing commitment for several years.” -Claire Mylott, Taos Ski Valley Spokesperson.
Inflation and worker shortages are affecting everyone, including ski resorts. In response, Taos Ski Valley in New Mexico has consistently been raising the minimum starting wage at the ski resort. Taos Daily reports that Taos Ski Valley is increasing its minimum wage in October from $16.15 to $17.10 per hour, which is a 7.5% increase. In 2021, they increased their minimum wage to $15 an hour and then grew it to $16.15 as inflation continued to grow. Taos has used the MIT Living Calculator to continuously adjust the appropriate starting wage.
Some of the worker perks include a free employee shuttle from the town to the resort, a benefits program that comes with affordable staff housing, an employee assistance program, and accident insurance that is paid for by Taos Ski Valley.
In terms of how inflation will affect the guest experience next season, Claire said skiers and riders should expect the following changes for this upcoming winter.
“We realize inflation is affecting our guests, and our commitment is to keep Taos Ski Valley accessible. We consistently look for ways to expand access to the mountain, so we have developed a variety of more affordable alternatives, such as off-peak pricing, lower-priced dining, promotions, and the variety of programs we rolled out last winter to offer free or affordable skiing to area children.”
Image Credits: Taos Ski Valley