Wild Rye is a brand that creates gear, apparel, and accessories for outdoor-minded women who enjoy sports like mountain biking and skiing. The company is based in beautiful Sun Valley, ID, and has been a proponent of supporting women since its inception.
Wild Rye was founded by women, is owned by women, supports female pro athletes, and promotes diversity and inclusion across the spectrum.
In response to the Supreme Court’s unprecedented overturning of Roe v. Wade, Wild Rye is selling a limited-release shirt with 100% of proceeds going to directly to state-level abortion funds.
Please consider purchasing!
Full press release and details from Wild Rye below.
Wild Rye is relaunching its Bikes& Baddies& Brews& X Bans tee ($45 MSRP, 100% of net proceeds going directly to state-level abortion funds). The women-focused brand cannot stand idly by while this war on women, trans and non-binary people rages on.
Following the recent unprecedented injustice of law, in a country with the highest maternal mortality rate, no paid maternity leave, no universal subsidized child care, and dismal access to mental healthcare, Cassie Abel, CEO and founder of Wild Rye has this to say; “Since the inception of Wild Rye we have fought tirelessly for women’s rights and we will continue to stand up for women on all levels.
We’re relaunching our BBBB crop tees with 100% of net proceeds going directly to state-level abortion funds including KeepOurClinics.org and AbortionFunds.org, where the need is the greatest. This launch also includes a Unisex option, encouraging men to step up and play a role in this fight as allies. We are using our platform to fight for half of the nation’s access to health care and rights to their own bodies, and hope that other brands will follow.
Being based in Idaho, a “trigger-ban” state as a progressive company is going to be an essential part of helping reverse the politics around us. As part of this tragic news, we will be financially supporting any employees who need to travel across state lines to access health care.”