The photo of Wayne Wong leaning back on his vintage K2 skis is arguably the most iconic skiing photo of all time.
Now, 50 years later, Wong has recreated the photo in collaboration with Vallon to sell those signature shades.
The result is so goddamn cool. I hate to admit, but I actually wasn’t sure that Wayne Wong was still alive, but he obviously is. Looks like he’s still ripping too!
Kudos to Vallon for the sweet marketing campaign. This is sure to move some product.